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5 Tips to Increase Targeted Traffic to Your Website

Driving traffic to your website is one thing. Driving targeted traffic, traffic from those who are actually interested in your products or services, is something entirely different. Your website is a reflection of your off-line store and business and you’ll need to focus your online marketing campaign in a strategic manner, drawing the attention of those you know you can serve. If you own a restaurant, you’ll want to stick to local traffic. If you own a retail store with an online storefront, you can focus on a broader group. Regardless, there are a number of things you can do to bring targeted traffic to your site.

Proper Keyword Research

Keyword research is important not only for the development of your site but for the marketing of your site as well. The content on your site will contain the main keywords and phrases you have opted to focus on and will help you to target your traffic. Let’s say you own a Chinese restaurant in Denver. You’ll probably use the words “Chinese restaurant” a few times, but that term may bring traffic from people all over the country. Using “Chinese restaurant in Denver” or “Denver Chinese restaurant” on the other hand, will bring you traffic from people who are in the area. If you have a retail store with an online ordering platform, targeting your traffic to your local area may not be as important, but you’ll want to make sure you are using terms that accurately reflect the products you’re selling.

Search Engine Optimization

Search engine optimization goes hand in hand with proper keyword research. The way you use the keywords you have chosen will have a direct impact on how visible you are in the search engines. Your targeted keywords should end up in your site’s heading, in the meta description, and within the content on your pages. You or your SEO consultant will also use those keywords as you work on your off-site marketing campaign, building backlinks and in social media marketing.

Local Maps Optimization

Local maps optimization refers to optimizing how your business is found and listed in online map services such as Google Places, Bing Local and online directory sites that cater to local businesses such as Yelp. If your business caters to local clientele, it’s imperative to be able to found in these map and business directories. You want to make sure that your website, business hours and contact information is accurate, and the more information that you can provide about your business the better.

Social Media Marketing

Social media marketing is a great method for driving targeted traffic back to your website. Most social networking services will allow you to create an advertisement campaign specifically geared towards age groups, interest groups, or geographic locations. Determine which is best for your business and set up a test campaign. People won’t follow you on these sites unless they have some sort of interest in what you have to offer.

Pay Per Click Advertisements (aka PPC)

While there are certainly a number of free methods for driving targeted traffic to your website, you may want to consider setting up a Pay Per Click campaign through Google Adwords. You’ll be able to write a brief advertisement that will show up at the top or on the side of the search engine page when a person enters the keywords related to your niche. You’ll only pay for the advertisement if someone clicks on the ad to visit your website. This type of advertising isn’t for beginners but a well-designed campaign can bring extremely targeted traffic and deliver a strong return on investment. PPC Advertising is especially great to drive some initial traffic to a newer site for testing purposes.

It is important you drive quality, targeted traffic to your website. Those who are really interested in what you do are the ones who will turn into customers later on. The rest are simply wasting your time and resources.

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