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The Importance of Local Listings

Local listing websites, such as Google Places, Bing Local, Yelp, Merchant Circle, and many more have changed the way people find local businesses and services. These sites have combined the usefulness of yellow pages, the convenience of the internet, and the trust factor that comes from word-of-mouth marketing with reviews from real consumers who have used or made a purchase at the business.

This is a significant shift in how consumers decide which businesses to spend their money with. Small businesses can benefit enormously if they take advantage of their presence on these sites.

Here are some stats that show the importance of an effective local online marketing effort:

  • 70% of online consumers trust the opinions of unknown users on review sites such as Yelp and Google Places
  • 67% of consumers have consulted online reviews of local businesses to determine whether or not that business is a “good” business
  • 69% of local consumers trust online reviews as much as personal recommendations


Interested in expanding your online presence?

Contact Theta Marketing Today!

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