Local Internet Marketing Experts
Call Us: (605) 791-1610

Why Local Businesses Need a Mobile Optimized Website

The majority of web searches on a mobile device are for local businesses. If your business doesn’t have a mobile optimized version of your existing website, you could be losing out on potential new business and customers.

Even in the age where most smartphones such as the iPhone and Android capable devices have full screen web browsers, the majority of websites still don’t display properly on a mobile screen. This causes the mobile user to scroll in all directions and zoom in to read the content on your site, find where you are located, and how to get in touch with your business.

A mobile optimized website is designed to display perfectly on all mobile devices and presents your business’s key information in an easy to use format. The majority of mobile web users are looking for a few key pieces of information when they go to a local business website on their mobile device. Those key pieces of information are as follows:

  • Hours of operation
  • Address and Directions
  • Contact Information

Restaurants in particular can benefit from having a menu available on their mobile site as well.

Here are some other statistics as to why your business needs to have a mobile optimized website:

  • 130,000,000 new Smart Phones purchased each year in the U.S.
  • In 2009, 51% of SmartPhone users owned an internet enabled device
  • In 2010, 63% owned an Internet enabled phone
  • Daily internet usage via handheld device jumped from 29% in 2009 to 43% by the end of 2010.
  • Most websites look fine on a desktop computer or on a laptop. The same site on a phone can be a frustrating experience
  • Most desktop websites were not designed to be viewed on the small screens of mobile devices. Fonts can be too small, navigation can be clunky, Flash simply won’t work, lengthy page loads, etc.

The mobile web craze is not going anywhere, and you don’t want your business to be left behind. Contact us today to get a mobile optimized website ready for your business.

Leave a Reply